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Accor, Century rebrand in key cities
24th May 2003
by HOTEL Asia Pacific

Accor and Century International Hotels have intensified their cooperation with the launch of five hotels in Hong Kong, Kuala Lumpur and Shenzhen. The move follows the joint-venture agreement signed between Accor and Century earlier this year.

The co-branded hotels are: the 516-room Novotel Century Hong Kong (formerly Century Hotel Hong Kong); the 418-room Novotel Century Kuala Lumpur (formerly Century Kuala Lumpur Hotel); and the 276-room Novotel Century Harbourview (formerly Century Harbour View). The 152-room Watergate Century Hotel Shenzhen has been rebranded as the Novotel Watergate Shenzhen. The move also heralds the introduction of Accor's value-for-money Ibis brand in north Asia with the rebranding of the 210-room Ibis North Point (formerly the Century Inn North Point).

Century vice-president of sales and marketing said the cooperation between the two companies had been excellent.

“The partnership will continue to be mutually beneficial as it accentuates the regional and global strengths of both Accor and Century, while expanding international sales, marketing and reservations networks,” he said.

Accor vice-president for sales and marketing Asia commented that the introduction of the Novotel Century co-brand into two key Asian gateways, in addition to the Novotel Shenzhen, would complement Accor's current portfolio of Novotel properties around the region.
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